A.L.I.E.N. thinking : [electronic resource] the unconventional path to breakthrough ideas. --

New York, NY, Estados Unidos : Public Affairs, c2021.

eng

1 recurso electrónico (262 p.)

Introduction. -- One: Discovering the DNA of Originality. -- Two: Attention: See the World with Fresh Eyes. -- Three: Levitation: Elevate Your Thinking. -- Four: Imagination: Produce Out-of-This-World Ideas. -- Five: Experimentation: Test Smarter to Learn Faster. -- Six: Navigation: Maneuver to Soar… and to Avoid Being Shot Down. -- Seven: The ALIEN Model in Action. -- Eight: A Flexible Sequence. -- Nine: Digital: The Power to Bring Breakthrough Ideas to Life. -- Ten: Greet Your Inner ALIEN. -- Acknowledgments. -- Discover More. -- Notes. -- About the Author. -- Praise for "Alien Thinking". --

Tomado de la descripçión de EBSCO: "How do people come up with truly original ideas? The answer is to think outside the box—way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us. These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality. Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems."

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