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Clasificación:
153.83011 W246
Título:
Cognitive choice modeling. [electronic resource]. --
Imp / Ed.:
Cambridge, MA, Estados Unidos : MIT Press, c2021.
Descripción:
1 recurso electrónico (297 p.)
Contenido:
1. Introduction. -- 2. Utility theory. -- 3. Random utility models. -- 4. Statistical methods. -- 5. Multidimensional signal detection theory. -- 6. Sequential sampling models. -- 7. Decision field theory. -- 8. New dynamic preference models. -- 9. Experience-based choice. -- 10. Decision neuroscience of choice. -- 11. Quantum choice models. -- 12. Future directions. --
Resumen:
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
ISBN:
9780262044967 (print version)
ISBN:
9780262361651 (e-book)
Notas:
Acceso ilimitado a este título.
Descripción basada en la versión de este registro: EBSCO 2499202.
Recurso digital:
Para consultar este libro busque el título en el portal de EBSCO, ingresando en el siguiente enlace: http://biblioteca.ufm.edu/libros/

Ubicación de copias:

Ludwig von Mises - Internet - Tiempo de préstamo: 3 días - Item: 204562 - (EN LÍNEA)