New York, NY, Estados Unidos : Harper Business, an imprint of HarperCollins Publishers, c2014.

vi, 257 p. ; 24 cm.

Introduction: How do they move fast? -- I. Shorten. -- 1. Hacking the ladder: bored Mormons. -- 2. Training with masters: the vocal thief. -- 3. Rapid feedback: the F word. -- II. Leverage. -- 4. Platforms: the laziest programmer. -- 5. Waves: Moore and Moore. -- 6. Superconnectors: Space, wars, and storytellers. -- III. Soar. -- 7. Momentum: depressed billionairies. -- 8. Simplicity: hot babes and paradise. -- 9. 10x Thinking: The Rocketeer. -- Epilogue. -- Acknowledgments. -- Notes. -- Bibliography. -- Index. --

Tomado de la solapa: "Why do some companies attract millions of customers in mere months while others flop? How did Alexander the Great, YouTube phenom Michelle Phan, and Tonight Show host Jimmy Fallon dash to the top in less time than it takes most of us to get a mid-level promotion? How do high-growth business, world-class heart surgeons, and underdog marketers beat the norm? Like computer hackers, a handful of innovators in every era use lateral thinking to find better routes to stunning accomplishments. Throughout history, the world's biggest successes have been achieved by those who refuse to follow the expected course and buck the norm. Smartcuts is about bucking the norm. In it, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn multiplication tables, and how, paradoxically, it's easier to build a huge business than a small one. Smartcuts tells the stories of innovators who dared to work differently and lays out practical takeaways for the rest of us. It's about applying entrepreneurial and technological concepts to success, and how, by emulation, we too can leap-frog competitors, grow business, and fix society's problems faster than we think."

9780062302458

Incluye notas y referencias bibliográficas (pp. 203-243)