Entrepreneurship : the practice and mindset. --

Los Angeles, CA, Estados Unidos : Sage, c2018.

xxx, 530 p. : il. ; 28 cm.

9781483383521

Incluye referencias bibliográficas (Pp. 500-515) e índices.

I. Introducing the entrepreneurial lifestyle. -- 1. Entrepreneurship: a global social movement. -- 2. Practicing entrepreneurship. -- 3. Developing an entrepreneurial mindset. -- 4. Supporting social entrepreneurship. -- II. Creating and finding opportunities. -- 5. Generating new ideas. -- 6. Using design thinking. -- 7. Testing and experimenting in markets. -- III. Evaluating and acting on opportunities. -- 8. Building business models. -- 9. Planning for entrepreneurs. -- 10. Creating revenue models. -- 11. Learning from failure. -- IV. Resourcing new opportunities. -- 12. Bootstrapping for resources. -- 13. Financing for startups. -- Appendix A. Financial statements and projections for startups. -- 14. Developing networks. -- 15. Navigating legal and IP issues. -- 16. Marketing and pitching your idea. -- Appendix B. The pitch deck. --

Tomado de Amazon: "Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey." --