Arts management : uniting arts and audiences in the 21st century. --

New York, NY, Estados Unidos : Oxford University Press, 2013.

xvi, 331 p. : il. ; 23 cm.

9780199973705

Incluye referencias bibliográficas e índice.

Incluye datos biográficos del autor.

Preface. -- Introduction. -- What is arts management?. -- Management in the arts organization. -- Organizational structure. -- Planning for organizational success. -- Governance and the board of directors. -- Human resources in the arts organization. -- Program planning and evaluation. -- Financial management in the arts organization. -- Planning for financial management. --Fundraising basic. -- Fundraising nuts and bolts. -- Education and the arts. -- Marketing and audience development. -- Marketing techniques. -- Community engagement. -- Advocating for the arts. -- Appendices. -- Glossary. -- Notes. -- References. -- Author bio. -- Index. --

Tomado de Amazon: Designed for students and practitioners with little experience in not-for-profit management, Arts Management provides an indispensable guide to the theory and practice of managing arts and cultural organizations. This concise text engages readers with case studies and critical-thinking exercises that will develop their ability to adapt to a changing industry. From governance and human resources to program development, financial management, and marketing, Arts Management addresses the unique atmosphere of managing the arts today. It meets the standards of the AAAE (Association of Arts Administration Educators) guaranteeing that both current and future practitioners will be prepared to meet the challenges of managing today's arts organizations.