New York, NY, Estados Unidos : Portfolio/Penguin, c2012.

viii, 343 p. ; 22 cm.

Five secrets to starting a business. -- People power. -- Nice guys can finish first. -- The weakest link. -- Business philosophy. -- Screw you, Goliath! -- The importance of not being earnest. -- The perfect pitch. -- The opportunity of risk. -- Private space. -- They say. -- A perfect 10. -- If you never make mistakes. -- The customer's always right. -- Brand awareness. -- Steve Jobs. -- First impressions are huge. -- To win the war on drugs. -- Science: the last frontier. -- Chocks away. -- Like a fine wine. -- What's in a name? -- So, you want to be CEO? -- The Chinese plate trick. -- How to bake an entrepreneur. -- Change is in the air. -- Don't like the second opinion? -- Braking up. -- If I could do it all over again. -- More walking and talking. -- Accidents happen. -- Reach for the skies. -- Sustainable energy. -- New ventures. -- Get big. -- Selling customers is easy. -- What is success? -- When going walkabout. -- Surviving a downturn. -- Rising above it all. -- Living the Branson life. -- Early endeavours. -- Change is good. -- Managing the launch. -- A shocking revelation! -- A noose around the neck. -- Today's failure. -- Real change for good? -- Be a leader. -- Great customer service. -- Can bad news be good news? -- Choosing a partner. -- Invest in your people. -- The day the music didn't die. -- Good training. -- Rebranding. -- Social services redefined. -- A-B-C-D. -- Empowerment and appreciation. -- Launching a business. -- Keep an eye on the details. -- The lonely entrepreneur? -- The planet's problems. -- Let's shake on that. -- Office relationships. -- Earn your customer's trust. -- To work better. -- Strike up the brand. -- Sharing life's lessons. -- Power to the people. -- Watching your waistline. -- What's better than a handout? -- Home and/or office. -- Kick-start the economy. -- Rules of the road. -- School of hard knocks. --

Tomado de Amazon: "It's business school, the Branson way. Whether you're interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers. Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world's most recognized and respected business leaders. In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He'll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more. In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don'ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson's achievements are due to his unyielding deter­mination to break the rules and rewrite them himself. Here's how he does it." --

9781591845683