New York, N.Y., Estados Unidos : Random House, c2012.

xx, 371 p. : il. ; 25 cm.

Part One. The habits of individuals. 1. The habit of loop. -- 2. The craving brain. -- 3. The golden rule of habit change. -- Part Two. The habits of successful organizations. 4. Keystone habits, or the ballad of Paul O'Neill. -- 5. Starbucks and the habit of success. -- 6. The power of a crisis. -- 7. How target knows what you want before you do. -- Part Three. The habits of societies. 8. Saddleback church and the Montgomery bus boycott. -- 9. The neurology of free will. --

Tomado de la pasta: "In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives." --

9781400069286