153.852 C565
Pre-suasion : a revolutionary way to influence and persuade. --
Variante de título:
Presuasion : a revolutionary way to influence and persuade. --
Imp / Ed.:
New York, NY, Estados Unidos : Simon & Schuster, c2016.
xiii, 413 p. : il. ; 24 cm.
I. Pre-suasion: the front loading of attention. -- 1. Pre-suasion: an introduction. -- 2. Privileged moments. -- 3. The importance of attention... is importance. -- 4. What's focal is casual. -- 5. Commanders of attention 1: the attractors. -- 6. Commanders of attention 2: the magnetizers. -- II. Processes: the role of association. -- 7. The primacy of associations: I link, therefore I think. -- 8. Persuasive geographies: all the right places, all the right traces. -- 9. The mechanics of pre-suasion: causes, constraints, and correctives. -- III. Best practices: the optimization of pre-suasion. -- 10. Six main roads to change: broad boulevards as smart shortcuts. -- 11. Unity 1: being together. -- 12. Unity 2: acting together. -- 13. Ethical use: a pre-presuasive consideration. -- 14. Post-suasion: aftereffects. --
Tomado de Amazon: "The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”" --
Incluye referencias bibliográficas (Pp. 235-326) e índice.

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