330.98 B979
Business development opportunities and market entry challenges in Latin America. --
Imp / Ed.:
Hershey, PA, Estados Unidos : Business Science Reference, c2016.
xxii, 352 p. ; 27 cm.
1. Theoretical aspects on bottom of the pyramid in emerging economies: an overview of microfinance in Latin America. -- 2. Corruption in Latin America and how it affects foreign direct investment (FDI): causes consequences, and possible solutions. -- 3. The significance of institutionalism for increasing wealth at multi-levels of Latin American small states. -- 4. Foreign direct investment from China and Latin America: can culture be deterring this kind of investment? -- 5. Antecedents of stakeholder trust in business development in Latin America. -- 6. Mobil financial sectoral system of innovation: what Latin America can learn from India. -- 7. Building trust in politics: causes of widespread disillusionment in Latin American countries. -- 8. Rethinking competitiveness: is Central America ready?. -- 9. Opportunities and challenges for entrepreneurial activity and non-entrepreneurial engagement in Colombia. -- 10. Public-private-academic cooperation as a trust building mechanism: the case of Guatemala. -- 11. Commitment-trust dynamics in the internationalization process: a case study of market entry in the Brazilian market. -- 12. Business development opportunities and market entry challenges in Latin America. -- 13. Online tools for the modern entrepreneurs fueled by trust: crowdfunding and investor angels. -- 14. Remittances: a key factor for economic change and the reduction of poverty in Latin America - the case of Guatemala. --
Tomado de Amazon: "Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the regions great potential for future business endeavors. Business Development Opportunities and Market Entry Challenges in Latin America provides a practical, in-depth look at the different challenges and opportunities present in the Latin American economy. This text is of use to policymakers, managers, academicians, researchers, advanced-level students, technology developers, and government officials in furthering their research exposure to pertinent topics in market entry and business development in the region. This publication guides the reader to an understanding of the Latin American region both theoretically and practically through a collection of chapters concerning microfinance, political trust, opportunities and challenges for entrepreneurial activity, public-private academic cooperation, and poverty in Latin America." --
Incluye referencias bibliográficas (Pp. 306-344) e índice.

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